Media & PR Writing

Sample Course Outline

9.00am	Course starts & Introduction
9.30am	Understanding what makes news Understanding the media's varying needs
10.30am	Review of Practical Exercise 1 (pre- prepared): Press release writing *
11.00am	Break
11.15am	Writing press releases
11.45pm	Practical Exercise 2: Preparation & production of press release **
12.45pm	Review of Practical Exercise 2: Press release writing
1.00pm	Lunch
2.00pm	Writing news & feature articles
2.30pm	Practical Exercise 3: Preparation & production of article ***
3.30pm	Review of Practical Exercise 3: Article writing
4.00pm	Review & Analysis
4.45pm	Course Ends

* Prepare a press release based on a present issue you are dealing with

** Prepare a press release based on a more challenging issue you are dealing with

*** Write, after doing pre-course research, an article about one of the people and/or organisations you represent.